281 | Wicked: For Good Writer Dana Fox on High-Concept Movie Ideas

Dana Fox (WICKED, WICKED: FOR GOOD) returns to talk about high-concept movie ideas and why the premise matters more than ever.

Dana breaks down what makes an idea market-ready, how to tell if a concept has real gas in the tank, and why emerging writers should focus on selling the idea before perfecting the execution.

She also reflects on writing WICKED as two films, crafting emotional payoff over time, and why - even at the highest level - writing never gets easier.